Audubon Traffic, Page Speed and Technology Analysis

Adult Content: No

Type: Page

$414,720.00 DOMAIN VALUE

ABOUT DOMAIN

Audubon protects birds and the places they need, today and tomorrow.

Audubon.org DomainSpy Website Analytics Score

Domain DS Rank Domain Value
worldwildlife.org  81 $1,037,880.00
greenpeace.org  64 $798,120.00
nrdc.org  57 $452,520.00
edf.org  77 $96,300.00
skepticalscience.com  62 $54,900.00
organicauthority.com  67 $51,300.00
appvoices.org  31 $900.00
savethehighseas.org  30 $900.00
goldmanprize.org  31 $900.00
ehsjournal.org  25 $8.95
theclimatebet.com  56 $8.95
sfbeautiful.org  44 $8.95
globalwarming.org  38 $8.95
fdsd.org  43 $8.95
laneaudubon.org  30 $8.95
mtaudubon.org  49 $8.95

Audubon.org Traffic Check

How many visitors are reaching your site, how often they come and how long they stay.

40,841 RANK
274k Monthly Unique Visitors
1.9m Monthly pageviews
$384 Revenue Per Day

Top 5 Countries By Traffic

Country Code Rank Page Views Users
US 9149 84.8% 81.2%
IN 72667 4.0% 5.8%
CA 44729 1.5% 1.7%
MN 972 1.6% 0.7%

Audubon.org Google PageSpeed and YSlow Score

Measuring the strength of your website’s page load time

44/100 Google PageSpeed Score
0/100 YSlow Score
--- Page Size [megabytes]
--- Page Load Time [s]
A long cache lifetime can speed up repeat visits to your page.
Click here to learn how to optimize this
URL Cache TTL [duration] Transfer Size [kb]
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https://static.hotjar.com/c/hotjar-70435.js?sv=5 60000 2143
https://cdn.optimizely.com/js/2598660278.js 120000 68183
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/at.js 900000 234540
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/at.min.css 900000 21250
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/extra.min.css 900000 16552
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/sweetspot.js 900000 8776
https://connect.facebook.net/signals/config/1645842645682223?v=2.9.21&r=stable 1200000 135742
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https://connect.facebook.net/en_US/fbevents.js 1200000 35161
https://www.google-analytics.com/plugins/ua/ec.js 3600000 1889
https://www.google-analytics.com/analytics.js 7200000 19085
https://static.chartbeat.com/js/chartbeat.js 7200000 14729
https://js-agent.newrelic.com/nr-1169.min.js 7200000 10899
https://www.audubon.org/ 21600000 38428
https://survey.g.doubleclick.net/insights/consumersurveys/static/427649687625873378/prompt_embed_static.js 2592000000 378426
Large network payloads cost users real money and are highly correlated with long load times.
Click here to learn how to optimize this
URL Transfer Size
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https://d2e5ib4b6clnb8.cloudfront.net/openseadragon/openseadragon.min.js 182100
Speed Index shows how quickly the contents of a page are visibly populated.
Click here to learn how to optimize this
Time to interactive is the amount of time it takes for the page to become fully interactive.
Click here to learn how to optimize this
Consider using `` to prioritize fetching resources that are currently requested later in page load.
Click here to learn how to optimize this
URL Potential Savings
https://www.audubon.org/sites/all/modules/custom/nas_footer/plugins/content_types/nas_stay_abreast_pane/stay_abreast_everyaction.css 2630

Overall Saving: 2630[ms]

Serve images that are appropriately-sized to save cellular data and improve load time.
Click here to learn how to optimize this
URL Resource Size [Bytes] Potential Savings [Bytes]
https://www.audubon.org/sites/default/files/audubon_retail_products_april_2020.png 903966 881281
https://nas-national-prod.s3.amazonaws.com/styles/article_featured/s3/dsc_6807.jpg?itok=8Z7BgG-r 162977 122233
https://www.audubon.org/sites/all/themes/custom/nas/img/wordmark-black-mobile-small-with-crane.png 77976 77190
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https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/d8hem8.jpg?itok=hfWVpR3m 65933 50360
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https://nas-national-prod.s3.amazonaws.com/styles/engagement_card/s3/pop1.jpg?itok=thSm8IQ_ 51297 39160
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https://www.audubon.org/sites/all/themes/custom/nas/img/footer-logo.png 5058 3755

Overall Saving: 2150[ms], 1874936[Bytes]

A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow).
Click here to learn how to optimize this
Statistic Element Value
Total DOM Elements --- 1,544
Maximum DOM Depth --- 19
Maximum Child Elements --- 31
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive.
Click here to learn how to optimize this
URL Resource Size [Bytes] Potential Savings [Bytes]
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https://nas-national-prod.s3.amazonaws.com/apa-2017_great-egret_a1_4837_3_james-robellard_kk_mobile.jpg 143980 143980
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https://www.audubon.org/sites/all/themes/custom/nas/img/wordmark-black-mobile-small-with-crane.png 77976 77976
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/social-media-photo/article/f_aud_apa-2019_northern-flicker_p1-9686-2_ts_photo-krisztina-scheeff.jpg?itok=dHOo-IXq 58263 58263
https://nas-national-prod.s3.amazonaws.com/styles/engagement_card/s3/center2_aud905_mjd17.jpg?itok=tQARB8NL 57542 57542
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https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/editorial-card-images/article/web_how-to-lobby-your-legistlators.jpg?itok=BbJJJR4V 52436 52436
https://nas-national-prod.s3.amazonaws.com/styles/front_flyway_image/s3/Mississippi_1.gif?itok=bfYMNvkN 47093 47093
https://nas-national-prod.s3.amazonaws.com/styles/engagement_card/s3/29_web_ly-dang_a1_3727_1-osprey-kk.jpg?itok=q7OHtrNr 40982 40982
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/aud_apa-2018_eastern-bluebird_a1-5439-1_kk_photo-kevin-lash.jpg?itok=TBB4yWmI 38516 38516
https://nas-national-prod.s3.amazonaws.com/styles/front_flyway_image/s3/Central.gif?itok=wBle0rLM 35336 35336
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/editorial-card-images/article/robin_1.gif?itok=8xrG5QRh 32607 32607
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/aud_apa-2019_annas-hummingbird_a1-9848-1_photo-matthew-olson_2.jpg?itok=DOjQ7fcx 29601 29601
https://nas-national-prod.s3.amazonaws.com/styles/front_flyway_image/s3/Atlantic_1.gif?itok=1MRLvbua 29063 29063
https://nas-national-prod.s3.amazonaws.com/styles/engagement_card/s3/ec_a1_1151_1_blackburnian-warbler_jamie_harrelson_kk.jpg?itok=_P5IR03p 27410 27410
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/web_apa_2011_19862_156919_kathleenjohnston_redheaded_woodpecker_kk_1.jpg?itok=oh19XSLN 27094 27094
https://nas-national-prod.s3.amazonaws.com/styles/front_flyway_image/s3/Pacific_0.gif?itok=_eHRAIZ3 27057 27057
https://nas-national-prod.s3.amazonaws.com/styles/nas_bird_teaser_illustration/s3/4387_Sibl_9780307957900_art_r1.jpg?itok=fFPLMASC 11991 11991
https://nas-national-prod.s3.amazonaws.com/styles/nas_bird_teaser_illustration/s3/4237_Sibl_9780307957900_art_r1.jpg?itok=c7p064Vk 10942 10942
https://nas-national-prod.s3.amazonaws.com/styles/nas_bird_teaser_illustration/s3/1256_Sibl_9780307957900_art_r1.jpg?itok=mEF5hpHY 9156 9156
https://nas-national-prod.s3.amazonaws.com/styles/nas_bird_teaser_illustration/s3/765_Sibl_9780307957900_art_r1.jpg?itok=1E_Ba6d3 8524 8524
https://www.audubon.org/sites/all/themes/custom/nas/img/footer-logo.png 5058 5058

Overall Saving: 1390[ms], 1975496[Bytes]

Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Click here to learn how to optimize this
URL Resource Size [Bytes] Potential Savings [Bytes]
https://www.audubon.org/sites/default/files/audubon_retail_products_april_2020.png 903966 520880
https://nas-national-prod.s3.amazonaws.com/aud_apa-2019_great-egret_a1-9240-2_ts_photo-leonard-billie_curtain.jpg 529741 188137
https://nas-national-prod.s3.amazonaws.com/styles/get_outside/s3/web_ohio_camillacerea-audubon-.jpg?itok=NYBlAsAi 219035 75569
https://nas-national-prod.s3.amazonaws.com/styles/get_outside/s3/flyaway/background/_MG_9657_Atlantic_JohnHuba.jpg?itok=cG_jVTtY 362200 75390
https://nas-national-prod.s3.amazonaws.com/aud_apa-2019_great-egret_a1-9240-2_ts_photo-leonard-billie_mobile.jpg 289547 73875
https://nas-national-prod.s3.amazonaws.com/styles/featured_frontpage/s3/aud_apa-2018_painted-bunting_a1-7443-5_ts_photo-julie-torkomian_0.jpg?itok=DC8ikLL5 377910 70802
https://nas-national-prod.s3.amazonaws.com/apa-2017_great-egret_a1_4837_3_james-robellard_kk_desktop.jpg 153292 65296
https://nas-national-prod.s3.amazonaws.com/apa-2017_great-egret_a1_4837_3_james-robellard_kk_mobile.jpg 143980 59428
https://nas-national-prod.s3.amazonaws.com/styles/featured_frontpage/s3/m_a1_7443_5_painted-bunting_julie_torkomian.jpg?itok=fCDuo-uV 202494 47188
https://nas-national-prod.s3.amazonaws.com/styles/get_outside/s3/web_american-avocet-melissa-groo-2013.jpg?itok=fNSO_FGt 127910 43704
https://www.audubon.org/sites/default/files/hummingbird-np-home.png 42896 34872
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/ap_20154412423631.jpg?itok=v5k4QZnV 77853 27327
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/editorial-card-image/article/e_blackwomenwhobird.jpg?itok=U1k3rdGV 70510 19984
https://nas-national-prod.s3.amazonaws.com/styles/article_featured/s3/dsc_6807.jpg?itok=8Z7BgG-r 162977 18417
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/d8hem8.jpg?itok=hfWVpR3m 65933 15407
https://nas-national-prod.s3.amazonaws.com/styles/engagement_card/s3/center2_aud905_mjd17.jpg?itok=tQARB8NL 57542 8654

Overall Saving: 1310[ms], 1344930[Bytes]

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input.
Click here to learn how to optimize this
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes.
Click here to learn how to optimize this
URL Transfer Size [Bytes] Potential Savings [Bytes]
https://survey.g.doubleclick.net/insights/consumersurveys/static/427649687625873378/prompt_embed_static.js 377971 259078
https://d2e5ib4b6clnb8.cloudfront.net/openseadragon/openseadragon.min.js 181629 138422
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/sweetspot.js 8149 6435

Overall Saving: 350[ms], 403935[Bytes]

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles.
Click here to learn how to optimize this
URL Transfer Size [Bytes] Potential Savings
https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,400,600|Noto+Serif:400,700,400italic 1875 230
https://www.audubon.org/sites/default/files/advagg_css/css__N515BUgTonPHZc8btRjyjRm4OxCE93JCHRhXvsmi46c__CVG_DNfu5rNzmqa56OGVVqQlNQYYl48L-bELUiwPwR4__IROEHBbCTrI2h3pmSLq25NT7_2ud6rwu8gA-2ksn9DQ.css 12398 150
https://www.audubon.org/sites/default/files/advagg_css/css__tAUEedfp5wTXBZb04SyQe2nGgicW4n9pSVXsZ5oUJPY__7zoUSZYPrw1ChvRrSRl_tmbE2Wc1KQP-MX5J3_mxK9Y__IROEHBbCTrI2h3pmSLq25NT7_2ud6rwu8gA-2ksn9DQ.css 113580 430
https://www.audubon.org/sites/default/files/advagg_css/css__nj2LPlq6mqJFFp4jNPY_tL2psJM8tLs8f3lH7g3w6dI__o77Nko31tlEo2OHJPTkfSBRsuGXiyHy9U9rJysUG3vo__IROEHBbCTrI2h3pmSLq25NT7_2ud6rwu8gA-2ksn9DQ.css 1077 150
https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js?v=1.7.2 34538 350

Overall Saving: 290[ms]

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this.
Click here to learn how to optimize this
Category Time Spent
Script Evaluation 1096.9
Style & Layout 502.69
Other 280.9
Script Parsing & Compilation 115.72
Rendering 115.63
Garbage Collection 70.85
Parse HTML & CSS 68.23
First Contentful Paint marks the time at which the first text or image is painted.
Click here to learn how to optimize this
First Meaningful Paint measures when the primary content of a page is visible.
Click here to learn how to optimize this
The maximum potential First Input Delay that your users could experience is the duration of the longest task.
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Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity.
Click here to learn how to optimize this
URL Transfer Size [Bytes] Potential Savings [Bytes]
https://www.audubon.org/sites/default/files/advagg_css/css__tAUEedfp5wTXBZb04SyQe2nGgicW4n9pSVXsZ5oUJPY__7zoUSZYPrw1ChvRrSRl_tmbE2Wc1KQP-MX5J3_mxK9Y__IROEHBbCTrI2h3pmSLq25NT7_2ud6rwu8gA-2ksn9DQ.css 113580 106125
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/at.min.css 21250 20267
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/extra.min.css 16552 16544
https://www.audubon.org/sites/default/files/advagg_css/css__N515BUgTonPHZc8btRjyjRm4OxCE93JCHRhXvsmi46c__CVG_DNfu5rNzmqa56OGVVqQlNQYYl48L-bELUiwPwR4__IROEHBbCTrI2h3pmSLq25NT7_2ud6rwu8gA-2ksn9DQ.css 12398 12040

Overall Saving: 60[ms], 154976[Bytes]

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this.
Click here to learn how to optimize this
URL Total CPU Time Script Evaluation Script Parse
https://www.audubon.org/ 641.48 270.87 3.96
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/at.js 328.82 231.01 12.68
Unattributable 193.5 1.81 0.18
https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js?v=1.7.2 175.13 13.62 2.4
https://www.google-analytics.com/analytics.js 113.43 20.68 7.16
https://www.google-analytics.com/plugins/ua/ec.js 111.89 110.14 0.52
https://www.googletagmanager.com/gtm.js?id=GTM-WWKLTG 83.24 67.48 7.82
https://cdn.optimizely.com/js/2598660278.js 72.93 59.45 3.33
https://www.google-analytics.com/gtm/js?id=GTM-5MSS7BH&t=gtm1&cid=98156926.1593195243 69.54 51.8 3.32
Minifying JavaScript files can reduce payload sizes and script parse time.
Click here to learn how to optimize this
URL Transfer Size [Bytes] Potential Savings [Bytes]
https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/sweetspot.js 8776 3662

Overall Saving: 0[ms], 3662[Bytes]

Redirects introduce additional delays before the page can be loaded.
Click here to learn how to optimize this
URL Time Spent
(Initial: https://audubon.org/) 0
https://www.audubon.org/ 7980

Overall Saving: 7980[ms]

Optimized images load faster and consume less cellular data.
Click here to learn how to optimize this
URL Resource Size [Bytes] Potential Savings [Bytes]
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/ap_20154412423631.jpg?itok=v5k4QZnV 77853 14695
https://nas-national-prod.s3.amazonaws.com/styles/article_teaser/s3/editorial-card-image/article/e_blackwomenwhobird.jpg?itok=U1k3rdGV 70510 7352

Overall Saving: 0[ms], 22047[Bytes]

Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy.
Click here to learn how to optimize this
Minifying CSS files can reduce network payload sizes.
Click here to learn how to optimize this

Overall Saving: 0[ms], 0[Bytes]

Type Url Size Response time Gzip Expires

Audubon.org is Built With These Technologies

Detected Technologies

Drupal
Drupal
Google Font API
Google Font API
Google Tag Manager
Google Tag Manager
Nginx
Nginx
Pantheon
Pantheon
SoundManager
SoundManager
Varnish
Varnish
ZURB Foundation
ZURB Foundation
jQuery
jQuery
jQuery UI
jQuery UI
PHP
PHP
MariaDB
MariaDB

Webserver Info

California, San Francisco, United States Of America, 94108
IP: 23.185.0.2

Location

37.792

Latitude

-122.407

Longitude

Whois

Created 1994-08-26
Changed
Name Server ns49.worldnic.com (207.204.40.125)
ns50.worldnic.com (207.204.21.125)

Audubon.org SEO Stats and Top Pages

How well your site increases the quality and quantity of search engine results through organic traffic.

81 Domain Authority
163.2m Unique Domain Links
253k Outgong Links
4.6m External Links
1 Spam Score

Top Pages

Ranking the most visited pages on your website.

# Link
1 audubon.org/
2 audubon.org/sites/default/files/styles/hero_cover_bird_page/public/Blue_Jay_KK_APA_2013_28342_232388_BrianKushner.jpg?itok=pVF4jSI3
3 audubon.org/gbbc/game/index.php
4 audubon.org/native-plants
5 audubon.org/noah
6 audubon.org/plantsforbirds
7 audubon.org/sites/default/files/Northern_Cardinal_b57-4-155_l_1.jpg
8 audubon.org/sites/default/files/styles/hero_image/public/web_tanager-summer-male-in-elderberry-cd-mas54940.jpg
9 audubon.org/conservation/science
10 audubon.org/audubon-near-you

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